Examples of digital pr

Digital PR or link-building is a strategy that involves creating content with a unique hook and outreaching to bloggers and journalists in order to get coverage (and therefore links) on relevant websites.

Google, to help the people in need and to build up a positive brand image, started a donation campaign where it pledged to give $2 for every $1 donated to the cause through its website. The public relations strategy attracted the media attention and resulted to be a huge success as Google raised $7.5 million.

Campaign goals should not only be specific, measurable and realistic, but they should be purposeful and align with real business objectives. Getting more “likes” is great, but to be truly valuable it must deliver more meaningful results.

What Is Digital Public Relations And How Is It Different From Traditional PR? Besides the obvious shift from print and broadcast, digital PR focuses a lot on building relationships with online media, bloggers and influencers but beyond that it’s about positioning yourself (or your clients) strategically.

1. Build on your brand identity. As mentioned earlier, Digital PR helps build your brand’s identity, both online and offline. Any success stories and customer experiences can also shed a positive light on your business, show you’re at the top of your game, increase your brand identity and push your brand awareness.

PR can use keyword rank changes on pages they helped secure links to, and SEO can show how many more links or shares a piece of content got with PR’s amplification efforts.

SEO stands for Search Engine Optimization. It is the practice of increasing content’s visibility with search engines (e.g. Google and Bing) through efforts like incorporating relevant keywords into content, writing descriptive metadata, tagging images, and much more.

Search Engine Optimization (SEO) is a method used to place a URL or website at the top of a search engine’s results. SEO is a method used by businesses and individuals to maximize the visibility of their websites and their company.

SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube. (For example, Google has over 200 ranking factors in their algorithm.) In most cases, when people think “search engine optimization”, they think “Google SEO”.